Nuelments: A Shopify Store Built for a D2C Hair Care Brand
- Key Services
- Shopify Development, Website Design, SEO
- Platform/Tech
- Shopify
- Live Website
- nuelments.com
About Client
Nuelments is an Indian D2C hair care brand selling onion and biotin shampoo, conditioner, hair serum, biotin gummies, hair masks, and co-wash formulas, positioned around a mix of natural ingredients and dermatologically tested formulation.
Challenges
No structured combo offering
Complementary products (shampoo + conditioner, etc.) likely weren't packaged into a dedicated bundle collection, missing an easy path to a higher-value purchase.
No visible trust certifications
Claims like cruelty-free, paraben-free, and dermatologically tested weren't surfaced as visual proof, leaving a new-to-market brand to rely on product copy alone for credibility.
No shoppable video experience
Product videos and demos likely existed separately from the storefront, with no direct path from watching to buying.
No visual efficacy proof
Without before/after imagery, claims about scalp and hair improvement had no visual evidence backing them up on the page.
Campaign Objective
Teknoppy's goal was to build a Shopify store that could turn product claims into visible trust, give customers an easy path to higher-value combo purchases, and let video content double as a shopping surface rather than just marketing.
Introduction
A comprehensive range of services offered by Teknoppy and their outcomes
A dedicated Combo Offers collection
Complementary products are bundled into a Combos collection, giving customers an easy, discounted path to a higher-value cart.
Six certification badges built into the storefront
Non-Comedogenic, Made in India, Cruelty Free, FDA Approved, Paraben Free, Sulphate Free, and Dermatologically Tested badges are surfaced prominently, turning claims into visible trust signals.
A "Shop the Look Instantly" shoppable video section
Customers can discover and buy products directly from video content, rather than video sitting disconnected from the storefront.
Before/after visual proof
A dedicated before/after banner gives visual evidence for scalp and hair improvement claims, reinforcing product efficacy at a glance.
Wishlist and first-purchase discount built in
A wishlist feature and a "FIRST05" first-purchase discount code support repeat consideration and lower the barrier for first-time buyers.
Approach: Discovery, design, and build details specific to this project — timeline and key decisions — should be pulled from the project intake and added here once confirmed.
FAQ
What was the main goal of the Nuelments Shopify project?
What products does Nuelments sell?
Did the project affect Nuelments' existing rankings?
What platform is Nuelments built on?
Written by Sanal Edison, Digital Strategist at Teknoppy
Need a Shopify store that turns your product claims into visible customer trust? Talk to Teknoppy: +91 6282249224.
